Rooster Teeth Is Being Shut Down After More Than 20 Years of Content Creation and Controversies

Several public controversies and a shrinking target market base all led to Rooster Teeth's impending end.

Mar. 7 2024, Published 11:26 a.m. ET

When you bring to mind the present internet tradition of content advent, skilled YouTubers, and taking part in video video games for a living, it's possible you'll think of Rooster Teeth. Having been in the beginning founded on April 1, 2003, the company would essentially lay the groundwork for the kind of internet content material from which people can now make a living. Their stable movement of episodic internet collection, Let's Plays, and information systems led them to grow to be one of the most well liked platforms on YouTube.

In recent years, on the other hand, several controversies have come to light as disgruntled former employees got here ahead with the toxic culture within the offices. While company controversies are almost a dime a dozen, Rooster Teeth turns out to be getting the brief finish of the stick on this specific situation. What happened to Rooster Teeth as of 2024? The company will now not be the similar moving ahead, and it's going to were a very long time coming.

Rooster Teeth is being close down after 21 years.

On March 6, 2024, it was introduced that Rooster Teeth as a complete was once being close down via its father or mother company, Warner Bros. Discovery. The shutdown is expected to take place over the process several months. This transfer will leave a lot of its ongoing initiatives equivalent to the RWBY animated collection in flux as measures are taken to shutter operations at the company.

In an official statement reported through retailers like Deadline, normal manager Jordan Levin mentioned that the company was being shut down due to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage."

He continues, "While we learn about updates on programming day by day, we will share out plans for shows, franchises, partnerships, and merch soon and share those updates with teams internally and with the community on RoosterTeeth.com."

Jordan refers to the ever-shifting landscape of web platform algorithms, which has made it tricky for even long-standing skilled content material creators to achieve a foothold with audiences with out adhering to specific tips and developments. This shift has affected YouTubers, artists, and on-line news publications in massively unfavorable ways.

It's easy and even morally justified to point fingers at the algorithm and even WBD as a complete, the latter of which has brazenly canceled a number of completed movie tasks and shows inside the span of a 12 months. But Rooster Teeth as a company has been no darling of the public both. Throughout the overdue 2010s and early 2020s, former employees have come ahead about the poisonous and harmful paintings environments they have got confronted whilst running there.

In October 2022, content writer Kdin Jenzen (she/they), stated they would been subject to harassment and transphobia all over their decade of operating for Rooster Teeth. She also referenced the company's unrelenting crunch tradition in valuing content material creation over employee well-being. Even within this transferring web panorama, there were already numerous issues operating against Rooster Teeth leading up to its shutdown.

As of this writing, WBD is already having a look to promote a lot of Rooster Teeth's ongoing series. However, one in all their longest-running displays, Red vs. Blue, will release its 19th and final season a while in 2024. The finale reportedly was once not supposed to coincide with Rooster Teeth's shutdown.

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