Bratz Dolls Were Slammed for Their Adult-like Look and Parents Didn't Love the Glam

Were you a Barbie or Bratz child? The two iconic dolls left a ancient have an effect on on the toy global forever.

Mar. 4 2024, Published 9:23 a.m. ET

With the resurgence of Barbie dolls thru Greta Gerwig's Barbie, the natural next pick could be a look into the sector of the Bratz doll. After all, in some ways, Barbie and Bratz turned into opposing opponents in the toy world for years.

Girls at the playground would regularly debate the deserves of their favorite dolls. Sometimes, regardless that, they would combine the 2 together and use their creativeness to bridge the gap. With a recent glance into Barbie, it begs the query: What happened to Bratz?

What happened to Bratz dolls?

Bratz dolls were released lengthy after Barbie, debuting in 2001. But, they were created via a former employee of Mattel, the company that owns Barbie, so the competition between the 2 was once rapid. Over the years, they've faced public backlash and mock.

Bratz dolls are still fairly to be had, even if they have got been discontinued a few occasions. Not shockingly, Mattel slammed them with a lawsuit due to some similarities and copyright issues. After Bratz's mother or father company, MGA Entertainment, won the case, they lifted a pause that had been put on the brand.

They even introduced a ten year anniversary line with some changes. In 2014, the line of the time wasn't to be had in North America and, when the company got here again in 2015, they only lasted for a year ahead of being discontinued again.

Why do folks hate Bratz dolls?

The issues with reference to Bratz dolls vary depending on the person. Staunch Barbie fanatics weren't proud of the reputedly copy cat introduction, but their anger was once put to rest when the litigation settled.

A big issue that the Bratz dolls faced used to be red flags about unrealistic good looks requirements. Bratz dolls were very glam in nature, ceaselessly wearing full faces of make-up. Plus, many argued that the body proportions and facial features had been pushing a undeniable form of usual on young girls.

In truth, the closing line of Bratz dolls' major criticisms used to be that the dolls were marketed against young women reasonably than tween and teen markets which have been believed to be better suited to the more 'horny' glance. The adult-like portrayal left oldsters unsure about turning in the toy to their kids.

Of direction, the frame standard argument did not only observe to Bratz dolls as Barbie has steadily won the same sort of feedback. However, Barbie supporters incessantly argue that her design is typically more reserved in fashion and that her storyline contains aspirational jobs intended to encourage younger girls.

Issues with Bratz dolls stemmed beyond just the design. The manufacturer was slammed with allegations of paying its manufacturing facility employees an overly low fee, around $0.515 an hour, according to a report from China Labor Watch.

MGA denied the allegations. After that, the corporate become ensnared in a variety of prison issues. Lady Gaga even took the corporate to court docket at one level, alleging that the company purposefully behind schedule the discharge of a doll that was once meant to appear to be her.

Over all, Bratz dolls for sure had their moment in early 2000s culture, but they have not stood the test of time in addition to manufacturers like Barbie. They're nonetheless an option for children nowadays, but now not as widespread.

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