The “Berries and Cream” tune from a 2007 Starburst commercial has long past moderately viral on TikTok. Here’s what you want to know.

Aug. 31 2021, Published 12:23 p.m. ET

The 12 months was once 2007. We had been no strangers to offbeat commercials promoting various food items. We had already lived through the ones frightening rodents with human mouths and eyes singing about Quiznos subs. We had change into inured to the wacky “Sheep Boys” Skittles industrial. And then we met the Berries and Cream Boy.

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The Berries and Cream Boy starred in a commercial for Berries and Cream Starburst sweet. In the business, he seems in a bus station wearing a Regency-era outfit and carrying a Lord Farquaadian haircut. He then starts doing his prancey dance and making a song about how a lot he loves — you guessed it — berries and cream. That catchy song may have pale into obscurity like such a lot of different touchstones from the aughts, but now, that is impossible because it’s long gone viral on TikTok.

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The “Berries and Cream” sound is roughly taking over TikTok.

If you scroll through your FYP lengthy sufficient, chances are you’ll pay attention the “Berries and Cream” sound prior to too long. “Berries and cream, berries and cream, I’m somewhat lad who loves berries and cream,” the Berries and Cream Boy (performed by way of actor Jack Ferver) sings. The sound is most often paired with videos of people who suppose their hairstyle, clothing, or task makes them glance particularly outdated and anachronistic — just like the Berries and Cream Boy himself.

If you’ve ever pulled your hair back right into a low bun and suddenly felt like you belonged in every other era, smartly, you presently have a TikTok sound to pair with that phenomenon. It also works with sweatpants that have come what may transform colonial breeches.

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So a long way, the sound has been utilized in more than 27,000 TikTok movies. It was originally uploaded to the in style video-sharing app again in January of 2021 by means of TikTok person @hoopsmcelroy, who doesn’t appear to have accomplished the rest of observe.

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Just kidding! @hoopsmcelroy is none rather than well-known podcaster Justin McElroy, whom chances are you'll recognize from displays such as My Brother, My Brother and Me; The Empty Bowl; Sawbones; Smart Stuff with Justin and Roman; and The Adventure Zone. (He is not to be at a loss for words with Justin McElroy, a reporter for CBC Vancouver.)

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Justin initially uploaded the sound with a call-to-action for the other people of TikTok. “Please make nice artwork with this sound,” Justin requested. “It’s what all of us want.” Apparently, regardless that, it wasn’t what somebody wanted — now not for several months, anyway. The sound languished on the app until August of 2021, when it found its target market, and Justin became a veritable tastemaker. (Great job!)

Now, because of the people of TikTok, it's essential spend literal days gazing “Berries and Cream” content TikTok. We don’t in point of fact suggest it, even though. Honestly, even a single video is sufficient to get the music (and dance) stuck for your head for a forged month or so. But hey, it’s your TikTok time.

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