It’s one of the maximum thought-provoking questions of our time: Is the Kool-Aid Man the jar or the liquid — and why haven’t we wondered this until now?
Who are we? What defines our life? Is it the presence of a soul? Are our births a complete accident left totally as much as likelihood?
These deep human fears lead us to 1 necessary question: Is the Kool Aid Man the jar or the liquid?
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I know you are unsarcastically thinking, "Mustafa, you're putting your Master's degree to good use, thank you." And you are welcome, but let's get to it.
Since his introduction into our collective social consciousness in 1974, the Kool-Aid Man has represented a myriad of mental phenomena, like our deep-rooted fear of a deus ex machina suddenly interrupting our lives and changing them forever.
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He's also been a cause agent of lilapsophobia and erythrophobia, together with the worry that complete generations of kids will transform troubled with type-2 diabetes and be solely effective with that, shrugging their shoulders and accepting it as a mere fact of life as they snatch for extra of that red-flavored drink.
But he also represents the heimlich/unheimlich fight, we, as humans, have battled with since we developed to a degree of consciousness that has us continuously asking ourselves: who're we, actually?
Animals, arguably, don't be afflicted by the same struggles. Gorillas have, for at least 55 million years, been perfectly content with their ape-ness, living extra or much less the identical approach they did since they first came into lifestyles. You never see squirrels glance enviously at birds, wondering why they can't fly, or cockroaches "giving up" and deciding they want to be liked like a happy quokka, posing for selfies with cyclists.
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The participants of the animal kingdom, no matter genus/species they belong to, seem extra curious about living: consuming, procreating, searching, escaping, or no matter they do. But human beings are repeatedly having to figure out how one can find purpose and happiness in their lives. Every single beaver loves construction dams, however not each and every individual is neatly acquainted enough with themselves to in truth work and uncover simply what their purpose in existence is.
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Which is most probably why this harrowing query of simply where the Kool-Aid Man's soul lies took place. Let's entertain the previous adage that "the eyes are the window to the soul," and that KAM's countenance, his eyebrows, eyes, nostril, and vaguely threatening smile, are what embodies his sugary spirit.
Is that face plastered on the jar? Or does the juice inside the jar contain the essence of this mascot/agent of chaos meant to sell the candy dyed powder we love gulping down such a lot?
Instagram user @pizzastrike introduced up a startling look into this conundrum and requested his followers to theorize as to who the Kool-Aid Man in reality is. It led to a few thought-provoking insights. Some folks believe he is a mix of each: Are human beings comprised of simply bones and flesh, or blood? No, we are the sum of all our parts, and so, many postulated, is the Kool-Aid Man.
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Others pointed to the mascot's previous advertisements as section of a canonical argument that he is if truth be told the jar and the juice inside of him is purely ornamental, like earrings or tattoos. If you watch this commercial below of him showering, it's obvious that he is, certainly, simply the jar and not the tasty beverage we created as a method of making our responsibility for private sustenance extra entertaining.
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While this doesn't answer the higher query as to why the Kool-Aid Man got here into life or how his jar-corporeality was once birthed in the first place, at least we can sleep soundly realizing that the sugar water inside of him does not contain his essence. On the different hand, this means, sadly, that our quest for working out the soul is probably not happy by imbibing the spirit of every other.
That solution best lies inside of ourselves and our pursuit of that fab thriller might at all times elude us, which could be the answer, in spite of everything. Maybe, like the Kool-Aid Man, we're meant to search out that enthusiasm to do what makes us happy each single day, come hell or top water. Like breaking via the walls of kids's homes and shouting with all the deep bass we can muster, "OH YEAH!"
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