Ashley Madison Is Alive and Kicking Amid Scandal and a Scathing Netflix Documentary
Married but feel like dishonest? Go to Ashley Madison! But in 2024, a Netflix document threatens the “relationship” web site’s worth.
By Jamie LernerMay 29 2024, Published 11:Fifty one a.m. ET
As consideration is as soon as once more paid to Ashley Madison, the web site infamous for selling extramarital affairs, people are wondering how much it’s in truth worth. A May 2024 Netflix documentary, Ashley Madison: Sex, Lies & Scandal, dove into the 2015 data breach scandal the corporate confronted at the side of the following fallout.
However, documentary audience may well be surprised to be told that not handiest does Ashley Madison nonetheless exist however it’s in fact thriving. In reality, whilst the Netflix documentary’s intention can have been to dive into the darkish aspect of a website that can had been doomed from the beginning, it is also including gas to the fire of dishonest. All press is just right press to some degree, and Ashley Madison might now be worth more than ever.
How much is Ashley Madison worth?
While it’s unclear exactly what Ashley Madison is worth, we all know from the LinkedIn business analysis that has an annual income of a minimum of $28.Three million. However, as a result of this is an annual revenue, we estimate that it’s worth at least $30 million general, even supposing that quantity is likely much upper.
Ashley Madison is a personal corporate, because of this that its price does not want to be shared publicly since it’s now not publicly traded. However, it was on the subject of turning into an IPO just earlier than the foremost knowledge leak scandal happened in 2015, so there was a chance we’d be residing in a unique reality during which we could invest in Ashley Madison had the scandal never took place.
But in fact, if the scandal by no means took place, Josh Duggar’s crimes could have by no means been exposed, and the previous Ashley Madison CEO, Noel Biderman, might still be the CEO. So the data leak, which is the central focal point of the Netflix documentary, in reality did change the course of historical past for Ashley Madison.
After the Ashley Madison knowledge leak in 2015, they in fact gained customers.
At the time of the data breach, Ashley Madison had about 37 million active users throughout over 40 nations, however now, they've reportedly greater than 70 million contributors over at least 52 nations. A 2021 record on their web page shared that there were almost 400,000 new signups per thirty days on average that yr, lengthy once they hit the 60-million-member mark in 2019.
Ashley Madison is now owned through the Toronto-based company Ruby Life, which claims to be “an industry leader in cutting edge, open-minded dating services.” The company owns a web site focused on older girls referred to as Cougar Life, which “helps colourful, mature women connect with younger, interested men,” even if it’s far less widespread.
In truth, Ashley Madison brings in maximum of its earnings from males, since its products and services for girls are virtually totally loose. While men need to pay for any message despatched at the platform using dear credit that vary in price from $59 to $289 for a pack of credit, ladies are in a position to match and message totally free. This is what allows the site to have a good gender ratio of fellows to ladies at 1 to 0.6.
But it’s additionally what allows Ashley Madison to pressure in earnings and continue to grow. After the 2015 knowledge breach, an emphasis was once placed on website online security below the new CEO, Rob Segal, who took over from Noah when Noah’s reputation as a “family man” used to be damaged. Now, Ashley Madison might also be worth greater than it as soon as used to be, even after they have been pressured to pay out $11.2 million to settle the scandal.
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