Alex Guerrero and Tom Brady's Long and Complicated Relationship Explained
"It was hard to butt heads with Tom because he was so far up Alex Guerrero’s a--," joked Bill Belichick.
By Brandon CharlesMay 6 2024, Published 3:19 p.m. ET
The May 2024 Netflix roast of Tom Brady was once approach higher than it should had been. Centered across the biggest quarterback of all time, the development noticed Tom in a position to take a comic story and in reality deliver a few good ones himself. But the sudden spotlight was coach Bill Belichick.
Bill were given in probably the most best possible barbs towards both Tom and his former private teacher/guru Alex Guerrero. The comic story — "People say that Tom and I butted heads a lot, and in a way, that was true, but not really. It was hard to butt heads with Tom because he was so far up Alex Guerrero’s a--" — was much funnier than expected and made even better when the digital camera lower to Alex.
How did Tom Brady meet Alex Guerrero? Tom met Alex after a 2004 harm.
In a 2017 video interview with Business Insider, Alex opened up about how he and the GOAT got in combination. “[Tom] had sustained an damage and wasn't really responding to conventional treatment he was once receiving. So that's when we got together and worked on him and got him higher really quick, and now we have been together ever since.”
The e-newsletter adopted up about Alex’s qualifications. His answer ended in promoting Tom's emblem TB12: “So my grasp’s is in conventional Chinese drugs. So, you recognize, that's how — once I graduated school, I in point of fact cherished sports activities, and that is how I kind of got into it and developed the method that is lately become known as the TB12 approach.”
Bill Belichick’s joke is funnier if you understand anything else about Alex Guerrero.
For better or worse, there’s no TB12 without Alex. The individual Tom known as a "spiritual guide, counselor, pal, nutrition advisor, trainer, massage therapist and family member” in a New York Times profile in 2015 has been a gift and a curse to Patriots Nation. If you’re on Tom’s side, he's an alternative medicine doctor that helped Tom and worked with fellow Pats Danny Amendola, Jacoby Brissett, Julian Edelman, Jimmy Garoppolo, Rob Gronkowski, Duron Harmon, Chris Hogan, Ty Law, and others.
If you’re on the Bill Belichick side of the argument, Alex was a bad influence and a snake oil salesman. Bill stripped Alex of his Pats privileges in 2017. In an ESPN feature published Jan. 5, 2018, titled “For Kraft, Brady and Belichick, is this the beginning of the end?,” Alex is at the center of the rift between Tom and Bill and the organization. One highlight in the piece is about the promises of TB12.
"When athletes get injured, they mustn't blame their game," Tom wrote in his book, per ESPN. The method was so consuming and unwavering in its rules and convictions that, while it helped some players, it felt "like a cult" to others, one Patriots staffer said. The way TB12 began to creep into Brady's life worried people close to the QB, many of whom were suspicious of Guerrero. "Tom modified," said a friend of Tom's. "That's the place a lot of those problems started."
Tom Brady and Alex Guerrero's relationship today: The two are still good friends.
Working together on the TB12 brand for years, Tom and Alex are still friends even though they split as business partners. On Oct. 10, 2023, NESN’s Dale Arnold broke the business news: “Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together. TB12 seems to be closing all facilities and there may be a new business model for Brady.”
The next day WEEI reported, “The TB12 facility positioned at Patriot Place in Foxboro will shut on Friday, Oct. 20, and reopen as 'TBRx Franklin' in Franklin, Mass., on Monday, Oct. 23,” and “Brady’s likeness and endorsement remain on TBRx landing pages, however he's now indexed as a client versus a business spouse.”
That identical month Tom needed Alex a glad birth in his Instagram tale, and, in response to the truth that they appeared at Tom's Netflix roast, the two are patently still friends.
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